![]() Adding and moving around sources with hands can stimulate inspiration and ideas. If you or your team appreciate hands-on activities, making a physical board using a whiteboard or a foam board might be a good option. You can create a physical or digital board. Select the ToolĬhoose the tool you’ll use to create your mood board. Use them as a starting point to ensure your mood board will comply with existing standards. If your company or team already has an established brand identity or style guides, review these documents before creating a mood board. Consider a mood-board workshop to collect input and ideas from your team or ask each teammate to make a mood board on their own and combine them as explained below. You might perform all these steps on your own, but steps 3 and 4 are well-suited for collaboration. Reviewing any existing brand or product-identity materials.Examples of using mood boards within personas (These examples were shared by a UX designer who chose to remain anonymous.) How to Create and Use Mood Boards Mood boards can also be used as part of the persona-creation process, to helps visualize persona characteristics such as hobbies, residence, occupation, favorite things, or beliefs. When created collaboratively early in the product-design process, mood boards help the team narrow down gaps, solidify the product's visual direction, and reduce the chance of future miscommunications. Although both these mood boards were made for a travel app, each conveys a different visual theme. It is best to create several mood boards to experiment with multiple moods and find one that best fits your product. Typically, creative professionals such as user-interface designers, visual designers, platform designers, or motion (interaction) designers lead the process, but they can involve other stakeholders like product owners, design leaders, or content managers. They help gather consensus on the style of the visuals before designers begin working on prototypes.Īnyone in the team can create a mood board, and they can be particularly effective when created collaboratively. For example, they might be created during the Define or Ideate phases in the design-thinking cycle. Mood boards are used early in the design process of a new product or when substantially revising an existing product. They also have the advantage that they can be created collaboratively: multiple people can contribute to them, whether synchronously or asynchronously. Align interpretations and future design directions.Generate ideas by collecting design inspiration together in a single place.Moreover, mood boards can help your team to: ![]() This collection might even be used later to help inspire a visual style guide. Inspirational screenshots from other products.For example, your mood board might also have: Typically, mood boards are used to define the product's primary UI colors and the visual design identity, but they can include other aspects of the design. ![]() (Right) The app's UI-design prototype was created based on the mood board. (Left) A mood board example of a mobile app for urban-construction workers included related photos, colors, keywords, and phrases. A mood board will give the team visual cues about the kind of app they should design. Instead, you might use a mood board with images of hard-working young construction workers and energetic city scenery, in a blue-and-yellow color palette. Such words could work well for establishing a tone of voice for content, but they don’t work as well as a guide for visual design or branding. ![]() You might list some words describing the visual vibe you’ll aim for: Mood boards are collages that are approachable and easy to understand - even for people with little design experience.įor example, imagine your team is building a career app for urban-construction workers. In UX design, mood boards are used to visually show the feelings or values that the digital product should create.
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